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Clear Communication Creates Change: Why Communication Is Today’s Most Essential Business Skill

Communication falls into the key area of PROBLEM.

Often when there’s a problem, it comes back to ineffective Communication. Here are some tips how you can Step IN once you have identified the PROBLEM as Communication.

Communication is at the forefront and a fundamental role in all facets of business, internally and externally; face-to-face chats, emails, phone calls, meetings, even texting and social media.

You either receive or send information all day, every day – it is said that `everyone is either a seller or a buyer`, where more often we are both throughout our day.

There are numerous articles, books, and blogs exalting the importance of sound clear, concise and effective ways for us to communicate, all promoting how to make your interactions well defined, there are also professional writers and communicators who can help you achieve this. The question is `do you truly value clear communication or understand why so many people recommend it`, or do you think `it’s not that important and you have it covered already`?

Sending the Right Message

The obvious and immediately evident advantage of perfect comms is that people will easily understand your message; it doesn’t need further clarity nor can be construed the wrong way.

Do you solve your customer’s problems? You want them to know how you can help them, do business with them?

Then it would be good business sense not have potential customers spending hours figuring out what you’re trying to tell them, do for them or problems you solve.

Your Mother Ships

The first port of call for any potential customer to `check you out` is your website, followed closely by LinkedIn, Facebook and such – is your message clear, concise and appropriate? Your capability, services, product and area of expertise are not buried in self-promotion and jargon?

Don’t make it hard to comprehend `how you can help` – too many people boast – professional, the best, my customers are, etc.… although important to reassure, don’t let these be your main message.

A marketing a well-defined ‘call to action’ …will generate more outcomes than a misconstrued message. For instance, “We are manning the phones, call us now” is flawless, as compared to “Call us on Mondays and Thursdays between the hours of 10 and 2, except every second week and blue moons”

On the Move

Clear communication is also as important to your in-house troops. If staff and suppliers understand your expectations, with each message having a clear, concise and precise requirement, they will get the job done efficiently, consistently and timely; in turn, your business moves forward in the same manner.

The Message Within the Message

Apart from the actual details of your message and that of your words are communicating, you can tell a lot about you and your business by how you represent your business in writing or don’t.

By keeping your communication unpretentious and easy to understand, you are showing your customers that you are competent, proficient and upright.

Conversely, if your comms are disorderly, random and includes errors, you are exhibiting that you have little regard for details and time.

What are your customers to think about you and your service to them?

What message are you conveying if you are constantly referencing `I`?

I can, I do, I am, or I’m the best, I know?

As compared to… I understand I would like to understand, How can I help?

Shape Your Space

Sound communications build your reputation, your integrity, credibility and your connection with clients, and in turn all of these shape your business.

Effective Communication is critical to the success of any business, but it is often left to care for itself in many businesses.

Developing your communication skills can help all aspects of your life, from your professional life to social gatherings and everything in between. The ability to communicate information accurately, clearly and as intended, is a vital life skill and something that should not be overlooked. It’s never too late to work on your communication skills and by doing so improve your quality of life.

In a Nutshell

The innate and honest ability to speak appropriately with and to, a wide variety of people whilst maintaining integrity, authority, good eye contact, while demonstrating a varied vocabulary and tailoring your language to your audience, all make you the `go to person`…this Builds and Maintains Relationships.

Bolstered throughout by your effective listening skills, a person who presents ideas wisely and effectively makes you `interesting and considerate`…. this Facilitates Innovation & Change

When you also write clearly and concisely without fault, you also become `reliable and consistent`… and this Shapes an Effective Tribe.

Be effective, the right way… Also please know this; People want to hear from you, about you and with you.

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